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How does Shiny Object Matrix work:
Shiny Objects Marketing is a philosophy we developed over 20 years from the ground up. Founded upon principles that lead to measurable results, Shiny Objects Marketing is a proprietary, no-nonsense approach and set of tools, processes and a workshop designed to finding your shiny object.
The basic fundamental principle of Shiny Objects Marketing is to determine what innate qualities of a brand instinctually attract the target market. The objective is to bypass the conscious decision process and go right to reflex action. When you are really thirsty you don’t think about being attracted to water, you just are. Shiny Objects Marketing goes beyond features and benefits and reaches into the needs that people have.
This concept is so powerful and unique that Wiley and Sons has published our book on the subject and is available through all major bookstores.
The first step of implementing the Shiny Objects philosophy into your company is to conduct a Shiny Object Workshop. This is a day-long, hands-on seminar in which the attendees learn how to:
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Grab the attention of their prospective customers
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Create a driving curiosity so that prospects will be interested in the products and services the company has to sell
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Stimulate the desire to touch and try the products and services
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Produce the emotions that will make customers want more
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Demand possession of the company’s brand and become lifelong customers
The Workshop delivers practical results you can put to work immediately:
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Clear and precise definition of your Shiny Object
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Completed Shiny Object Quadrant Model
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Clear understanding of how to move a prospect through the Shiny Objects steps to become a customer
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Identification of factors that hide your Shiny Object
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Completed worksheets that document all rationale
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Complete understanding of how to incorporate the Shiny Object Marketing philosophy into company culture
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Establish next steps to implement a program to fully utilize Shiny Object Marketing
Pricing for Shiny Object Matrix:
The cost for a Shiny Object Workshop depends on how many people you have in attendance and which modules of the workshop you would like to utilize.
Please contact us and we would be happy to prepare a proposal based on your specific requirements.
Typical turn around time to perform a Shiny Object Matrix:
Typically, it takes about three weeks to prepare for a workshop, but it can be done in as little as three days.
Steps in performing a Shiny Object Matrix:
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Conduct marketing audit of company
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Schedule Shiny Object Workshop when key executives can all attend
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Conduct Shiny Object Workshop
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Hold post workshop meeting with marketing to discuss results
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Conduct research to verify findings of workshop
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Develop a plan of action based on conclusions
Why Shiny Objects Marketing will change the way you market forever:
People, as all creatures, are innately attracted to shiny objects. If you can make your brand, product, or service a shiny object to your customers and prospects, you’ll be immensely successful.
The principles taught in the Shiny Object Workshop are not just about selling the next corkscrew or hair clip. They’re about creating brands that can’t be ignored. While other marketing concepts use meaningless buzzwords, worn-out clichés, and impossible-to-replicate programs, Shiny Objects Marketing relates to almost any person, regardless of marketing experience or budget. It reaches right down to our primeval instincts and taps into forces we can’t resist.
Shiny Objects Marketing was designed to have two distinct differences over other marketing approaches:
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It relates to instincts, not cognitive processes – you don’t think about the action, you just act.
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It is extremely simple to understand and implement. Unlike most other marketing concepts that require an MBA to figure out, Shiny Objects Marketing is designed so that everyone can use it.
Professionals praise Shiny Objects Marketing:
Here are some comments from people who have experienced Shiny Objects Marketing:
“Shiny Objects Marketing has given us a dramatic, new insight into understanding what our customers want and how to make our service a shiny object.”
- Michael Purcell, Sr. VP Business/Product Development, Global Cash Card
“Shiny Objects Marketing is a very simple and easy to understand approach to attracting customers.”
- Catherine Monson, President, PIP Printing
“Based on a very simple characteristic that most creatures on this planet have in common – attraction to Shiny Objects – Mr. LaBonte lays out a common sense approach that can turn any product or service into a massive success. Once a person understands the power and influence of Shiny Objects, their marketing will never be the same.”
- Marc Anthony, President, Black Dot Wireless
“In this world of mind-numbing marketing theories, Shiny Objects Marketing stands out as something truly refreshing. It makes absolute sense and actually works for any product or service.”
- Donald Disbro, Vice President, New Business Development and Marketing,
Professional Community Management
Find Your Shiny Object
That one thing that will make your prospects stop dead in their tracks and take notice of your brand. Do you know what it is? Do you know how to find it? We do. Our agency is built on the concept of helping businesses to find their shiny object. In fact, we wrote the book on the subject - “Shiny Objects Marketing” to be available in all major bookstores by September 2008.
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