AdMatrix

Marketing Matrix

Marketing Matrix is a completely integrated and automated marketing program that combines direct mail, email, the internet and sales calls to create highly personalized and precisely focused messages that are tracked, monitored and followed up by professional sales people.

How does Marketing Matrix work:

Specifically created for companies that have a limited sales staff, this system is perfectly designed to locate the very best potential prospects, contact them on an automated, yet personal level, set up an online dialog with them, provide the incentive for them to contact the advertiser and then follow up with a sales call.

The key points that make Marketing Matrix so successful for clients is…

Every name on the list is pre-qualified based on your specific parameters. You start out with a near-perfect list.
The message is crafted using our Shiny Objects Marketing techniques which assures you of attracting the highest caliber prospects.
The communication is precisely customized to each individual using variable data printing so that it is relevant on a personal level.
Interested respondents are referred to a customized webpage so we can immediately identify them and track their interests.
Real-time reports track the level of interest of each respondent
Our staff of professional sales people follow up with each respondent to determine if they are a hot lead, based on your criteria. You only pay for the lead if you accept it.

Pricing for Marketing Matrix:

The cost for the program is dependent on several variables such as the number of names on the list, how many mailers are produced, how many factors are involved in pre-qualifying the list and postage. Please contact us and we can provide a customized proposal with specific costs based on your particular situation.

Typical turn around time to perform a Marketing Matrix:

It usually takes six weeks for the first mailer to go out. All back end items need to be completed and online by the time the first mailer goes out.

Steps in performing a Marketing Matrix:

Conduct Shiny Object Workshop
Determine strategic goals for the program
Identify target market
Secure list
Conduct research on list to validate information
Develop mailers, webpages and emails
Begin mailings
Follow up phone calls

How Marketing Matrix will increase your sales:

Marketing Matrix is a particularly effective program in that it creates both branding and leads. Through repetition of contact and focusing on the shiny object, an advertiser can create a very strong branding campaign. The targeted message and automated system provides a very efficient lead generation and monitoring program. In short, through Marketing Matrix, an advertiser can have the best of both worlds – branding and leads.

Branding

High exposure to targeted market
Consistent brand message (Shiny Object)
Consistent brand image

Lead Generation

Best of Practice of all direct mail programs
Automatic
Personal
Trackable

Find Your Shiny Object

That one thing that will make your prospects stop dead in their tracks and take notice of your brand. Do you know what it is? Do you know how to find it? We do. Our agency is built on the concept of helping businesses to find their shiny object. In fact, we wrote the book on the subject - “Shiny Objects Marketing” to be available in all major bookstores by September 2008.