Franchise Matrix

Franchise Matrix is a system of advertising and marketing products and services designed specifically for franchise companies

How does Franchise Matrix work:

The needs of franchise organizations are very unique. There is a constant battle between corporate and the franchisees to deliver marketing materials that improve sales. Corporate is always concerned about maintaining a strong brand and the franchisees want sales right now. Plus, the materials need to be easily adaptable since the franchisees face a multitude of marketing environments and demographics.

AdMatrix developed the Franchise Matrix over many years of working with franchise organizations and providing them with successful marketing tools. Whether they need an entire campaign or simply a few materials to round out their existing program, the Franchise Matrix system not only ensures their success, but dramatically cuts their costs. This matrix is based on successful programs we’ve created for franchise organizations around the country such as the following:
  • Fantastic Sams
  • Pat & Oscar’s Restaurants
  • Sir Speedy
  • Subway Sandwiches
  • PIP Printing
  • Coco’s Restaurants
Franchise Matrix includes materials such as:
  • Local store marketing
  • POP materials
  • Sales incentive programs
  • Gift card programs
  • Upsell programs
  • Direct marketing campaigns
  • Low cost TV and radio production
  • Local store web marketing
  • Self-liquidating promotions

Pricing for Franchise Matrix:

Each program is custom designed for each client so pricing varies according to your specific needs. However, since all our programs are based on successful projects we have already developed, the cost is much lower than creating the materials from scratch.

Please contact us and we would be happy to prepare a proposal based on your specific needs.

Typical turn around time to produce a Franchise Matrix:

The production time depends entirely on the complexity of the program. We typically need a minimum of 6 weeks to get up and running.

Steps in performing a Franchise Matrix:

  1. Conduct Shiny Object Marketing Workshop
  2. Meet with the company to determine their most critical needs – both from the corporate and franchisee point of view
  3. Create budget and schedule for all required elements of Franchise Matrix
  4. Create overall concept for program if none exists
  5. Produce items
  6. Create introduction communications to the franchisees so that the program is properly received and implemented on a local level. This might also include a training module.

Why Franchise Matrix will make you a hero:

Most marketing and advertising companies do not understand the nuances and complexities of working within a franchise organization. As a result, franchises often hire companies that really don’t know what they are doing. The end result is a program that is ineffective and costly.

By using Franchise Matrix from AdMatrix a franchise organization can be assured that they are using programs that are tried and true. Every program we recommend and produced has been tested by other companies. This eliminates the risk both on the corporate and franchisee sides.

Find Your Shiny Object

That one thing that will make your prospects stop dead in their tracks and take notice of your brand. Do you know what it is? Do you know how to find it? We do. Our agency is built on the concept of helping businesses to find their shiny object. In fact, we wrote the book on the subject - “Shiny Objects Marketing” to be available in all major bookstores by September 2008.

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