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Dave LaBonte
Author, woodworker, modeler, musician and designer/builder of creative environments. This is how you describe Dave when he is not building marketing strategies with our clients. He has written five screenplays, numerous articles and two books, one of which will be published this fall. He counts the flute, guitar, bass guitar and banjo among his musical accomplishments. Since moving into our new offices, Dave combined his craft of woodworking, modeling and design sense to create possible the most unique offices in Orange County. Often compared to environments one might see at Disneyland, with our offices Dave has proven that if you can imagine it, he can make it reality.
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Shiny Object Marketing
Based on a very simple characteristic that most creatures on this planet have in common, attraction to Shiny Objects, this common sense approach to marketing can turn any product or service into a massive success. This book reveals the Four Shiny Objects Principles:
- What will stop your customers dead in their tracks and take notice of your product?
- What will make them want to take a closer look?
- How do you get them to reach out and touch your product?
- What will make them want to grab your product and not let go?
Even to the extent of defending it from others.
Shiny Objects Marketing is published by John Wiley and Sons and will be available in all major bookstores beginning September 2008.
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The Eye of Nostradamus
Set in the present and spanning three continents, The Eye of Nostradamus is an adult action/adventure novel about a con-artist psychic who finds himself in a maelstrom of political intrigue that is pulling the world into Armageddon, and he unwittingly has the key to stop it.
At the center of this mayhem, is the Eye, a device Nostradamus used over 500 years ago to predict the future. With his last ounce of dieing strength, Nostradamus hid it away and laid out a treasure map in time to find it. It is literally a race against time for the man Nostradamus has chosen to recapture the Eye and all its power before the antichrist discovers its location and plunges the Earth into its last days.
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